One of the many brilliant ways Amazon gets you to spend a dollar.

Have you noticed that Amazon has resorted to some fairly brilliant psychological chicanery lately? Nothing new, as Amazon has set the gold standard for efficient online business, but fascinating all the same. The digital retailer is taking tips from brick and mortar regarding impulse buys. The tunnel of products you are standing next to while waiting for the register is designed to have a micro price point and macro audience. When you are buying milk and come home with both milk and "Cherry-Vanilla-Hot Garbage" flavored Bubblicious Gum for $1.29. The grocery store is relying on the fact that you can't be bothered to return it (too much effort or time), you are too late to return it (past the time allowed), or you have already opened it. See one example of this in action on the Amazon website by clicking into the Kindle Store section. In the main listings for each Kindle category, they have decided to emphasize the dollar figure of each ebook, and use sm...